Why Wineries Need Ambassadors
8 min readOct 24, 2020
Wineries need ambassadors. They need them because in the world of wine the role of the wine sales rep has changed so much, partially because of Covid-19, causing many to be furloughed, but really because so often they are so overloaded and time-famished: many worthy wines are rarely presented to those who really would enjoy selling, offering or yes, buying the wine.