The Second Coming or Something NEW

Andy Abramson
3 min readSep 25, 2024

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I may be having a moment of DejaVu, folks, because the future of virtual meetings is about to get a whole lot more real. Google and HP are teaming up to bring Project Starline out of the lab and into our workplaces, and it may turn out to be not just another fancy video call upgrade.

Remember those sci-fi movies where people could chat through holographic screens? Well, Starline is basically that, minus the cheesy special effects. It’s a “magic window” that uses AI and 3D imaging to make you feel like you’re in the same room as the person you’re talking to. No more awkward Zoom backgrounds or pixelated faces — we’re talking eye contact, gestures, and all the nonverbal cues that make face-to-face communication so effective.

Here’s why this is a big deal:

1. It’s not just hype: Google claims they have been testing this bad boy for thousands of hours, and the results are impressive. People actually pay attention, remember more, and feel more present. It’s like they forgot they were on a call at all.

2. The timing is perfect: With remote work here to stay, we desperately need better ways to connect. Starline could be the answer to “Zoom fatigue” and the isolation that comes with distributed teams. Those are just a few underlying reasons why Amazon is forcing people back into the office soon.

3. It’s going mainstream: This isn’t just a Google pet project anymore. HP’s jumping in to commercialize Starline by 2025, which means it could be coming to an office near you sooner than you think. It’s either that or a way of justifying the acquisition of Polycom a few years back.

4. Integration is key: They’re working on making Starline compatible with existing video conferencing tools like Google Meet and Zoom. There’s no need to learn a whole new system. But the big question is, will other platforms be included, like Wire, WebEx, or Dialpad Meetings?

But here’s the million-dollar question: Is this the second coming of Telepresence, or just another overhyped tech toy?

On one hand, the potential is massive. If Starline can truly replicate in-person interaction, it could revolutionize remote work, long-distance relationships, and even fields like telemedicine. Imagine consulting with a specialist across the world as if they were right in front of you.

On the other hand, we’ve been promised “revolutionary” communication tech before. Remember 3D TVs? Yeah, me neither. And let’s not forget the elephant in the room — cost. This kind of cutting-edge tech won’t come cheap, at least not at first.

My take? Starline is the real deal, but don’t expect it to replace all your Zoom calls overnight. It’ll likely start in high-end corporate settings and gradually trickle down to broader use. The key will be nailing that feeling of presence without breaking the bank or requiring a PhD to operate.

One thing’s for sure — if Starline lives up to the hype, it could be a game-changer for how we connect in a world that’s increasingly digital but craving human touch. So keep your eyes peeled (and maybe start saving up) because the future of face-to-face might just be through a screen after all.

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Andy Abramson
Andy Abramson

Written by Andy Abramson

Follow me on Twitter @andyabramson or read my occasional blog post at andyabramson.com

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